I'll Wear Any Color As Long As It's Black

0 1 / 1 1 / 0 9

Posted in / / / by Jeralyn on January 11, 2009


This post really has nothing to do with black or wearing black or whatever. But I feel the need to vent, due to a Yelp review that my store received. We were given two stars and the review says this:

Reminds me of shops on the West Coast. Loud music, attention-seeking clothing “expressions.” Hipsters and rockers unite!!! Not my style but it has it’s niche.

Here are my issues: First of all, I am not sure who is to blame but somewhere along the line — presumably due to the proliferation of American Apparel and the slew of once-indie bands going mainstream — regs (my personal term for “regular people” . . . also known as “normies” aka “normal people” aka anyone not closely affiliated with the music/art/etc underground) got the idea that it is okay to judge hipsters. Now, I realize that hipster is a loaded term and many people are afraid to use it, especially to describe themselves. But I have decided to reclaim hipster as a positive term. Check out the definition of hipster:

1   /ˈhɪpstər/

1. a person who is hip.
2. hepcat.
3. a person, esp. during the 1950s, characterized by a particularly strong sense of alienation from most established social activities and relationships.

Nothing about that definition is offensive to me, so if I use this term, it will be in a positive light. Back to my argument. Since when do regs think that they’re better than hipsters? It’s unbelievably frustrating because, clearly, they’re not. And I wouldn’t care about all the regs who post reviews on Yelp, whining about “hipster waitresses” and “hipster bartenders” (like this is a bad thing? someone cool works at a place so you hate it?), but now I own my own business and these things matter to me.

A breakdown of the review . . .

1. Reminds me of shops on the West Coast. — What is wrong with that? This woman wrote another review complaining about a store that was a “LA/NYC hipster hybrid” — no wonder no one wants to open anything cool in Boston when this is what they have to deal with.

2. Loud music, attention-seeking clothing “expressions.” — I’m not even sure what this means. First of all, the loud music is a matter of opinion. But in what world does “attention-seeking clothing ‘expressions'” mean anything other than a bad art-school poem?

3. Hipsters and rockers unite!!! — My store is unabashedly hipsterish. We sell Cheap Monday and Tripp jeans, Alex & Chloe and In God We Trust jewelry, we don’t take baggy jeans or anything conservative. And we’re in the student/hipster neighborhood. Clearly, this is our target demographic.

4. Not my style but it has it’s niche. — Yes, CLEARLY, it is not your style. Because you are an old reg. And CLEARLY we have our niche, as stated above in point 3. So my only qualm is that, since this woman recognizes that this is a SPECIFIC kind of store for SPECIFIC people (hipsters), why does she have to give us 2 stars? Why even bother reviewing us?

I know that I shouldn’t take these things personally and in truth, we have a lot of great reviews and a good, solid customer base even though we’ve only been open for a few months. A lot of people really understand what we’re doing and are completely into it. It just irks me to no end that these fucking regs have the audacity to act like some kind of authority over anything. As if they have even the faintest clue of what a hipster truly is, or what that lifestyle is like. Just because you’ve heard Belle and Sebastian and know what skinny jeans are, does not mean that your lame 30somethingyearold ass is aware in any sense of the word. Ugh.

PS – She spelled “its” wrong.

3 Responses

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  1. amyk said, on January 14, 2009 at 7:43 PM

    stop the agism, hater. really though, yelp is whack in that it allows people to rate businesses. reviews can be helpful in that there are words to be read and sifted through. whomever reads this review essentially will turn away with the viewpoint that “this store is for hipsters. they have interesting clothing pieces and play loud music. the woman that wrote this review wasn’t into it.” and in turn can make their own conclusions (i wear more than jeans and tees and will be into it. but i shouldnt go there when i have a headacheover). however, the stars are irritating because there is no base to stand on (plus, they remind me of those damn shiny star stickers so proliferate in american grade schools).

    whatever. i look at my work’s yelp review page all the time and get particularly excited when i think i may have been mentioned – good or bad. press is press but then again this is your spawn and i suppose your feelings are much more sensitive to the negative.

  2. Jeralyn said, on January 14, 2009 at 7:46 PM

    The thing is, I’ve never even used Yelp to find out about a business or anything, but my brother told me that when he moved to Boston he would look places up and if they had reviews like that one (i.e. “this place sucks because the waitresses are hipsters and they play indie rock”), then he would go check it out. It’s just frustrating because when you google our store, the Yelp page is one of the first things that come up. I guess my biggest problem is that a LOT of the reviewers write reviews that basically say, “I don’t like clothes or shopping so I’m giving this store 1 star, but if I did like clothes and shopping, I’d probably give it 5 because it looks cool.” SERIOUSLY. I’ll send you some.

  3. Massimo said, on January 14, 2009 at 8:49 PM

    Hear hear.

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